The Book
The Rise Framework solves for 10 Mind Traps through The Rise Framework.
Learn to apply a “third-person” mindset using Extreme Empathy that reveals how to optimize your offering through the eyes and heart of your customer to fully benefit from your greatest distinctions.
These traps include being an Over Explainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator.
Fixing Mind Traps requires three main things…
- Awareness of the Mind Trap impacting you.
- Practicing extreme empathy for the target you are serving and aligning your strengths with what they need to experience and hear.
- Going deep into what you do distinctively relative to the rest of the world and owning it.
The Rise Framework also covers:
The death of generic marketing speak and the standard elevator pitch • 10 case studies demonstrating application of The Rise Framework • Exponential Risk Escalators • How our flaws get magnified by our prospects • Qualities of great brands and businesses you can use • Building and rolling out your own Rise Framework
Using the Rise Framework
The Rise Framework is a single business framework that incorporates sales, marketing, operations, and culture developed from deep empathy for the customer.
The Rise Process Results
We support our clients in a variety of ways…
Be Supported
Being a leader of a company can be a lonely job. We are a place of confidential support to help you realize your dreams and overcome difficulties.
Personal Success
Business activities can be considered as a tool to achieve personal goals. We are on your team to accomplish both.
Business Success
We always deliver the goods to help clients uplift their business built around balancing highest impact choices relative to resources available.
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to accelerate
your business growth