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“For Rombauer Vineyards specifically, we love building around the concept of Joy. It is a perfect fit for who and what we are and has focused the emotional energy of our brand into the truth of why our customers are drawn to us. We use the framework on events and marketing and in our training and onboarding. Every employee is an ambassador for Joy in the world and we want everyone on our team to feel unified in contributing to making the world a happier place to be.”
Robert Knebel
CEO, Rombauer Vineyards
“Working with Doug has been transformative to our business. With the new positioning, we immediately used it to help land a $500,000 contract. Our close rate has moved up substantially and we are winning the projects and clients we want. We have also been able to edge up our pricing which immediately elevates earnings. We spent the time to clearly define how we are the perfect partner for our clients and they gravitate to it strongly and the attention to detail bolstered our quality processes.”
Kris Kunze and James Deeds
Managing Principals, KCL
“I wasn’t completely sure what I was signing up for when we undertook this process as I have never done something like this before. I can tell you it surpassed my expectations. We did not have a formalized method for prospecting, but I knew we wanted to elevate our game. The business goal was to have an updated approach to building a client list, which gives us the strong and steady work that makes the lives of our team more dependable. With Doug and Victoria, we also completed a More, Poor, and Core analysis of our entire client and prospect base, which is focusing our efforts on where we get the greatest ROI. We used to sound like everyone else, but now we break out from the rest of the pack. We are making more money and feeling more fulfilled in our relationships. This work is powerful!”
Joshua Van Orden
VO Mechanical President
“Our team was impressed by how quickly Doug was able to dig through all of the history of Brandless, align our vision for the future, and establish a go-forward framework. This business is moving quickly and we needed a partner who could kick start that into high gear. As we evolve to take advantage of new opportunities, we have also been impressed by how Doug is able to offer good insights to win further among our employees, potential investors, customers, and acquisition candidates.”
Cydni Tetro
CEO, Brandless
“Selling over the course of my career has been frustrating at many of the companies I have worked at. My former employers have just wanted to use me for my network and because they didn’t offer me real support, many times the business fell flat, which hurt my reputation with people who know me. Now I see the role I was playing in driving those perceptions and how I was using the company and how they were using me.
Once I saw the Mind Trap in myself, and made the commitment to shift it, I elevated my game to be taken seriously and close deals. To be candid, I have always hated the elevator pitch. My friends know me and launching into a spiel like that would just come across as ridiculous. The Rise Framework makes all this natural and conversational and I can fit naturally with where my prospect is coming from in terms of time and interests.
And lastly, having materials and clarity about how I can work with other people in the company and systems that can help me has been big. Everything used to be unstructured and inconducive to my success. I feel more respected and more powerful as the person I have always wanted to be but did not know how to be.”
Amy
Private Aviation Sales Executive
“I have had Doug work on a few of our brands and the impact is always transformational. As soon as Doug called out that we were being Feature Listers, I could immediately see it and knew we needed to change. With his customer analysis we saw how we were not reaching the chronic sufferer we wanted so we switched to focus on the IBS-D population, which is a very large audience who will give us the highest lifetime value per customer. The evolution of the messaging framework was spot on for the target audience and we are now rolling that out too much greater rewards.”
David Marks
CEO, Medtrition
“La Jolla Country Day school has always been a great school with impactful teachers and a mission to intellectual exploration, personal growth, and social responsibility. We were missing an understanding of what made us remarkable and how to share this with our community.
As the Head of School with 35 years of experience, I know how to lead a school. Doug helped us coordinate and unleash the full potential of our school. Doug Harrison has an uncanny ability to listen and to form innovative connections between ideas. As we reflect upon his work, Doug facilitated conversations to allow us to see things that would have remained invisible. Doug uncovered the heart and soul of our school and then developed the language to market our unique school families. Doug moved us from a collection of educational abstractions to our overarching Promise to our community. He earned our respect. We value his expertise and we are grateful for his unwavering commitment to our success.”
Dr. Gary Krahn
Headmaster, La Jolla Country
Day School
“We just celebrated our 33rd anniversary in business and are having our best year ever. This is not an exaggeration when I tell you that I consider Doug to be one of the most important people I have ever met. We have always been the leader in our market, but in retrospect we have never had a cohesive approach to running and talking about our business. I’m very customer centric and we share every review with our entire office. But even with that, you don’t realize how you can lose perspective of what it is like being your customer when you are busy doing your job every day. I didn’t understand the limitations of our tactical approach because we had never considered that our initiatives were a bit like chasing the next shiny object.
Doug brought that lens back to us at the highest level and then packaged it so we have a better approach on how best to perform in every area of our company. Most importantly our team and our patients are happier. It’s a joy to behold. We are so grateful for Doug’s intervention. He has a special gift, and we feel very fortunate to have benefitted from his insights and intuition.”
Marie Olesen
CEO, La Jolla Cosmetic
“I always thought asking questions of my prospects was the best thing to do as I was listening to my customer. It never occurred to me that this might be a turnoff to people. Many people on my team worked the same way. I always thought to myself, I will listen to them and then customize my message to be what they would need to hear.
After going through the Rise process, I now understand the value of balancing the pitch to incorporate the brand and myself at a level that allows the prospect to have a sense of what they should be looking for in working with us from the beginning. This also makes it easier for me to build the story out in ways that are believable and inspiring. With dedication to this process and with smarter CRM efforts that reinforce Rise Framework, my sales are up 75 percent and leadership at my new company looks for me to train others.”
Jake
VP, Solar Sales
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