The Rise Framework identifies 10 Mind Traps that can prevent businesses from standing out in the market and attracting customers
Harrison suggests shifting to a “third-person” mindset that focuses on the customer’s needs and offers an approach for presenting a brand’s unique distinctions. The Rise Framework includes four elements: Promise, Pillars, Proof Points, and Power Plant, and offers case studies to show how this approach can improve sales, marketing, operations, and company culture.
These traps include being an Over Explainer, Copy Catter, Feature Lister, Glorifier, Tactician, Day Jobber, Pillar Pitcher, Defender, Schmoozer, or Interrogator.
- Awareness of the Mind Trap impacting you.
- Practicing deep empathy for the target you are serving and aligning your strengths with what they need to experience and hear.
- Going deep into what you do distinctively relative to the rest of the world and owning it.
The Rise Framework also covers:
The death of generic marketing speak and the standard elevator pitch • 10 case studies demonstrating application of The Rise Framework • Exponential Risk Escalators • How our flaws get magnified by our prospects • Qualities of great brands and businesses you can use • Building and rolling out your own Rise Framework
Using the Rise Framework
The Rise Framework is a single business framework that incorporates sales, marketing, operations, and culture developed from deep empathy for the customer.
The Rise Process Results
We support our clients in a variety of ways…
Being a leader of a company can be a lonely job. We are a place of confidential support to help you realize your dreams and overcome difficulties.
Business activities can be considered as a tool to achieve personal goals. We are on your team to accomplish both.
We always deliver the goods to help clients uplift their business built around balancing highest impact choices relative to resources available.